Social media tools

Social Media Tools Ramon Thomas South AfricaThere are plenty of social media tools that can be used in the different social media internet sites. These social media tools were set up to be used to enhance the different activities that one can do in these websites. There are tools that provide and edit pictures, video and audio files. Some social media tools are measuring tools or enhancement tools that can make one’s website more accessible to the public. There are social media tools that manage the content of the pages that are to be published in the websites

The more important social media tools are blogging tools and twitter tools that maximize the use of these activities in developing a market for those engaged in internet marketing. Blogging and tweeting are by themselves social media tools that can be used to enhance the value of an account or website. The numerous social media sites dominating the internet today has inspired many developers to provide more social media tools that can be used in conjunction with the popular websites.

Those who wish to make use of the different major social media internet sites are advised to rely on advisors or coaches who offer their services and who can determine which of the social media tools are applicable for one’s situation. These coaches can provide effective methods of using the facilities of the different websites and utilize these sites as possible outlets for the products or ideas that their clients may wish to sell. It must be understood that the techniques and skills that can be used to fully convert one’s contacts in the social internet sites to actual customers have been carefully studied and planned by experts who are willing to impart their knowledge and to show their clients the best way to use the different social media tools to achieve this goal.

Tom Leykis interview about Internet radio

Tom Leykis interview about Internet radio

Tom Leykis Show internet radioTom Leykis is an American talk radio host. His primary audience has always been men and I started listening to his show in 2008. There is more to this broadcasting genius than meets the eye. Comparing him to Howard Stern is how I often describe him to South Africans who’ve never heard of him. His is both entertaining and direct in talking about real issues for men. This hits me very deeply when I consider the politically correct world we live in today, especially this country.

The main reason I’m re-publishing this interview is because he is pioneering a new format for talk radio using the Internet. This is motivating me to do something like he does and the Alex Jones show. Recording or broadcasting my own audio channel on the Internet is not complicated. However, the production quality and multi-platform access by the Tom Leykis show is what’s pioneering. Anyway I hope you enjoy these insights into the future of radio and broadcasting by the Professor ;-)

* What has it been like going from hosting a radio show on FM radio to online? Has there been a transition involved?

Technically, and from a production standpoint, we have strived to make the show sound as much like our previous radio show as possible. After seven weeks, the biggest difference is in which topics draw an audience and which ones generate phone response. One major difference is that we know the exact number of listeners at any moment, and so we can adjust what we do on the fly. We found that serious news topics, which generally get less phone response, actually draw a large audience when we do them. Silly topics, such as an hour of unscreened calls, get the most phone response.

And, when you do a show for the internet, you are doing it hand-in-glove with social networking if you want to succeed in today’s digital world. Radio has a lot to learn in this area.

* Do you miss being on FM radio? Why or why not?

The only thing that FM radio has that I would like to have is a large, built-in base of users who know how to find their content. We have to spend a lot of time and effort to explain all the ways people can hear us. In actuality, we can be found in many more ways and on many more devices than most radio stations. We can never be so arrogant as to believe that most people know that. Yet.

We don’t miss being regulated by the government or being told what to do.

* What are the benefits to being on online radio? The benefits of terrestrial?

One benefit of being online is that we now have total flexibility. There was a time when, if something happened in the news at 8 in the morning, we had to wait until 3 in the afternoon to have our say. Nowadays, our show appears 24/7 (through continuous replays) and so we can go on at any time if something interesting is going on. We have no limits as to what topics we discuss, how long we discuss a topic, or what guests we can have on. We are not slaves to the clock, which means we can bail from a topic easily if we’re not happy with the response. We can end a show early or we can stay late. We know immediately how many listeners we have and whether or not people are digging what we’re doing in any given hour. We give the audience the show they want and actively vote for, rather than the show that is dictated by a corporate headquarters or a political party that is two or three thousand miles away.

The main benefit of being on terrestrial radio is that radio is an old school appliance that everyone knows how to use.

* What have you found to be the greatest differences between the two?

The audience online is 20 years younger than the average radio audience. We spend our time doing our show for the most passionate P1 fans as opposed to radio’s constant obsession with trying to appeal to P2s and P3s. There are less people tuning in by accident now. There is no scan button for internet radio. Someone has to invite a listener to get them into the fold.

* Do you think terrestrial radio will ever go away? Why or why not?

No medium ever completely goes away. The old media become the province of the older user, the technologically challenged, or the economically disadvantaged. The US Mail is still there, but those who use it are more likely to be grandmothers who like to send greeting cards than to be younger or more economically lucrative users.

AM radio is the province of older males and listeners who are deficient in speaking English. Old-school talk radio is now moving to FM, which has the oldest listeners it’s ever had, and they will continue to get older. Some people still play vinyl records on turntables, but I wouldn’t try to build a business based on that user base.

* What do you think will be radio’s future?

Let me say first that I am not happy about what I’m about to say. Radio is my oldest friend. We’ve had so much fun together for so many years. When I was a little kid, it kept me company when it was dark and I was afraid. It brought me an amazing music revolution. It was the center of my world, and one that I wanted very much to be a part of. And I have lived my dream. Now, however, my old friend is very, very sick. In fact, I miss radio as I would miss a very sick or even a dying friend. Years of private equity consolidation and draconian budget cuts have left radio weak and increasingly irrelevant.

Today’s broadcasting companies love to quote big numbers about how much revenue they still bring in, but a quick look under the hood will show that the biggest companies are so overleveraged, they can’t make a profit, even with revenues in the billions. In the most recent fiscal quarter, Clear Channel, Cumulus and CBS Radio made zero profit. At the same time, thousands of talented people have been put out of work, young people are listening less than ever, and as a result, young people don’t think of radio as a future profession any longer.

I believe that radio will continue a long, slow decline, ultimately culminating in billions of dollars of destroyed equity and, in the way that TV went to digital broadcasting and handed back its analog spectrum allocations, I do believe that a day will come when radio content ultimately does en masse what we have just done and moves to IP delivery.

Then, when everyone is on an equal playing field, the best content will win. Some of that may come from the remaining big companies. And some of it definitely won’t.

Blogging about Jacob Zuma not Malema

President Jacob Zuma dancing with Helen ZilleBlogging about politicians seems to be a sure-fire way to get extra traffic. Politicians like South African President, Jacob Zuma, is constantly in the news. All his speeches like those by Julius Malema feature heavily in the local news media and social media, sparking several fake profiles and debates in the last year especially.

Back in 2007 someone emailed me a joke about Jacob Zuma and for some reason it remains one of the most popular pages on my website. It makes sense because he only assumed his office in the Presidency during May 2009, so he’s news coverage has only increased. To some extent his rivalry with Julius Malema continued to increase his exposure and appeal to Malema’s detractors. Some may even see him as the victor or the political hero because the ANC banished Juju for 5 years even through it seemed like the never-ending story.

With his seemingly never ending string of marriages, women may see him as a virile, masculine man. In a traditional sense, a strong leader. Since he started tweeting on @SAPresident (118, 483 followers) he also spawned a copy cat, one of the greatest complements to a public person like the Fake Steve Jobs profile. Time will tell whether the @SAPrezident (9667 followers) profile has staying power. Thank goodness Jacob Zuma does not tweet as often as his nemesis Helen Zille. She’s alienated more people with her tweets than any other politician in my opinion.

Another blog post from 2010 was just a series of his previous wedding photos. This is a popular post probably because the photos show up on Google Images. People are visual and tagging photos with appropriate “alt tag” descriptions will further increase your search engine love. The president seems to live a cartoonish life with all the controversy around fraud, the battle with his nemesis Malema, his subsequent victory and dancing with Helen Zille. Sometimes it feels like half the comic strips produced by Cartoonist Zapiro are about Jacob Zuma and his dancing and singing at political rallies.

Anyway this blog post was written to teach some basics around blogging for business. You can also view a video of me discussing how I wrote this blog through my Psychology of Technology Youtube channel.

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